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November 2009 – Collective Thoughts
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November 2009

Social Media Rigor Mortis: How Behavior Kills Value

We’ve all seen it. What once worked in social media six months ago doesn’t work now. Why, for instance, does a large following on Twitter no longer indicate influence? Or why is blogging no longer as impressive as it was in 2003? Both these examples follow a predictable economic formula: As “x” social behaviour multiplies,

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