Tips & Tricks

Social Media Rigor Mortis: How Behavior Kills Value

We’ve all seen it. What once worked in social media six months ago doesn’t work now. Why, for instance, does a large following on Twitter no longer indicate influence? Or why is blogging no longer as impressive as it was in 2003? Both these examples follow a predictable economic formula: As “x” social behaviour multiplies,

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Empathy & Social Media – This Combo could be an Online Business Secret Weapon

Photo by LifeHouseDesign Empathy is the ability to understand the depth of another person’s feelings. Empathy comes through conversation and building relationships. Empathy is something that our parents and grandparents showed us how to feel, relate, respect and love others. It is very important for any business to have Empathy, but it should not be

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