Social Media Rigor Mortis: How Behavior Kills Value
We’ve all seen it. What once worked in social media six months ago doesn’t work now. Why, for instance, does a large following on Twitter no longer indicate influence? Or why is blogging no longer as impressive as it was in 2003? Both these examples follow a predictable economic formula: As “x” social behaviour multiplies, […]
Social Media Rigor Mortis: How Behavior Kills Value Read More »