If you are thinking of brand loyalty in the sense of the 1950s when grandma bought the same detergent every week at the store, you are missing the picture. Think consumer loyalty – brands have to work to keep customers coming back.
If you are thinking of brand loyalty in the sense of the 1950s when grandma bought the same detergent every week at the store, you are missing the picture. Think consumer loyalty – brands have to work to keep customers coming back.