Measuring Content Marketing [Infographic]

Written on July 19, 2013 – 1:20 pm | by Brian Wallace |

Engaging customers is important for every type of business and content marketing is a great way to achieve that. Content tactics can effectively move people through a conversion funnel by building awareness, supporting consideration and converting people into leads and customers, as well as product and brand advocates.

Check out the infographic below presented by Brandpoint to learn more about content marketing and how it helps companies interact with consumers.

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