Ah, the great browser wars. For but a moment, we’re magically whisked away to the innocent Internet of days past.
When you could buy Netscape Navigator in a box at a store! For those of you that missed that whole era, you might consider reading The New New Thing: A Silicon Valley Story, a great tale of Netscape and Jim Clark, its co-founder. Just to catch you up – Netscape totally dominated the market, that is, until Microsoft came along and started bundling Internet Explorer with windows.
If you go back to 1996, you’ll find Netscape at over 80% domination, with IE not even with 10% of the market (remainder was mostly Mosaic, but that’s a whole other story).
Then came Internet Explorer’s rise to power. (ok, I’m skipping Mosaic, Opera and the like). We see the 90% IE / 10% Netscape mark strike in October 2001.
5 Years. 5 years for the browser war to declare its next victor.
And it sure ain’t over yet, we’ve still got 7 years of history to account for.
Along came something we all now know as Firefox – and going by statistics from TheCounter.com, it took Firefox about 2 years to capture 1% of the browswer market. And we’re talking about 2000-2002, back when there were far fewer people on the web as there are today.
Fast forward to today – Firefox is closing in on 19% of the market share. Mostly Mac (and don’t forget iPhone) based Safari is starting to grow at a nice clip too – over 6%.
Enter Google Chrome. Google is doing a lot of things right with this super secret project that’s now been blogged all over the place. Don’t believe me? Try installing it on your MacLinux Windows XP / Vista box and going to a site you like. You’ll find that Chrome will load faster than just about anything out there. Granted, my Firefox browser would be faster without all my awesome plugins weighing it down, but Google is really pulling out all the stops.
TGDaily reports that Google Chrome has captured an incredible 1% of the browser market in just nine hours. Ok, let’s consider that the number may be nonsense, non-sustainable, people use multiple browswers,and all other distractors. But remember what we just said. It took Firefox 2 years to get 1%, and that’s when the web population was much smaller in 6 years back.
And it’s got a kickass comic book telling it’s story (must read, by the way).
So what’s different this time? If you read this blog, you know what I’m going to say: social media! The forefront of tech adopters abuzz about the latest and greatest. Chrome came along and gave Opera a wedgie and stole Flock’s lunch money – all before bedtime after it’s first day of school. Not a bad Labor Day. I’m very interested to hear your thoughts about your web browser journey, and if your journey will include Chrome.
Thought for the week; there is a lot of noise in social media. It’s also tough to stay abreast in the latest and greatest sites while keeping up in the ones you already know and enjoy. How do you keep up? More to come in a future post..
Thought for the week; Do you go to a party, social gathering or business event with a specific plan that gets implemented to perfection and has amazing results? If you do, you are the rare exception. Sure you might have an idea who you want to meet, but ultimately the best results come from being there, right place at the right time, and casual meetings at the drinks cabinet, food bar or outside the WC.
Thought for the week: For every action there is a reaction, it doesn’t matter if its asking for a thumbs up on StumbleUpon or a car hitting the wall it’s how we cope with reaction that determines where the chain ends
Thought for the week; Just like in a community in reality your success in a social networking community relies heavily on an even amount of give or take. Do too much of one or the other and I can guarantee that you won’t get the full effect of community.
Dave’s picks
coming soon?
Thought for the week; Is coming soon to a browser near you!
Thought for the week; There’s a good chance that the search industry will be much different five, three, even one year from now. Be sure to make some investments on your future by learning new software, methods, joining new social sites, playing with apps, and reading your feed reader daily. If you find your peers throwing tech slang and mentioning apps that you don’t recognize, chances are you’ve missed the boat or at least a kayak. Stay on top of your game you’ll find it can be leveraged to your benefit and that of your client’s.
Thought for the week; It was great meeting those of you that attended Social Media Camp and the SummerMash in Miami. Wish I could have spent more time with you while there.
This week my thoughts are on introducing your real world peers to your social graph online. Look at how you are incorporating your offline friends into your online world and how it could benefit everyone. When introducing both peer groups, you may also be enriching their view of who you are, so everyone you know can enjoy parts of what you do. But you don’t really want to go this deep into thought do you, so let’s go find some friends to poke on Facebook!
Of all the great news and views from this past week, by far our favorite is the announcement of Brendan Picha (from Squareoak) joining the Collective Thoughts team (welcome aboard Brendan)… Beyond that we have funnies, tri-dimensional conversations and hyper-connectivity to keep the head spinning and the belly aching. Also new this week is Tim’s idea that we each pass along some thoughts for the week… we hope they find you well.
Thought for the week; It’s always amusing to see the criticism of social media. Funny thing is, it usually comes from people that proudly display a few flashy badges that link to their social accounts. Upon further inspection, the critics are barely using social media.
Thought for the week; Social Media can be very confusing and even intimidating for the Webmaster or Small Business Owner new to Web 2.0. My suggestion would be to start with one Social Networking site/activity and start to know the community. Once you have done that you will be amazed how helpful the Community will be.
Thought for the week; I wanted to pass on the words of Chuang Tzu -
The purpose of a fish trap is to catch fish, and when the fish are caught, the trap is forgotten.
The purpose of a rabbit snare is to catch rabbits. When the rabbits are caught, the snare is forgotten.
The purpose of words is to convey ideas. When the ideas are grasped, the words are forgotten.
Where can I find a man who has forgotten words? He is the one I would like to talk to.
Thought for the week; It’s really, really easy to get caught-up in routine. Many end-up reading the same blogs, talking with the same people, watching the same news channels. From a creative and educational standpoint it’s very important to make breaking your routine a routine in and of itself. Try making unusual connections like how understanding the dynamics of an ant colony can help you understand social voting or if economic trends augment social behavior online. Inspiration for such thinking can come from reading a book you’d never pick up, watching a documentary you wouldn’t normally watch, or attending a lecture you’d never attend. Routine can have the ability to suck the life right out of you so make sure you get out there and embrace the unknown!
Thought for the week; Expanding your social graph to include peers you would not normally meet in an offline world may offer pleasant results. I have expanded my networking from social connections made online to solidifying offline at various MeetUps and conferences. If you are in the Miami area this weekend I will be attending both Social Media Camp and the Mashable party.
IBM was well known for having golf course privileges for its employees. Quite a perk, right? Well it paid off for IBM, as it kept employees going on talking shop on the golf course.
Enter social media. Corporations and draconian IT departments out there often block many or all social media sites from employee consumption. Question is, is this really the right way to approach this? Or rather, should companies embrace their employees natural want for social media.
Zappos is one such company that comes to mind for me when thinking about someone doing it right. Twitter.zappos.com shows over 400 of their employees and what they are doing. I’m a big fan of this approach:
Does it make sense to turn off social media on your employees? Perhaps its a trust factor. My opinion: if you trust them enough to run your business, they should be able to have a social media outlet. And if you are proactive and support it as part of your business culture, then viola! – you now have a social media team in house (at least part of the way there).
Infoworld just had a great perspective on this issue:
The primary value of a social network is the aggregation of people on it. Block your employees from getting on a network, and you block their access to developing a far-flung group of people who can act as free advisers, leads for new businesses, or prospective new hires.
“If you’re isolated, you’re of no value to a manager,” says Tom Hayes, author of “Jump Point: How Network Culture Is Revolutionizing Business.” He adds, “And if you’re management, ask yourself: What walled garden has ever prospered over time?”
Hayes says that social networks effectively disseminate information about industry trends, product announcements, and new talents. He adds, “Your best employees are the ones who are the most connected and most current.”
Block says that social networks’ real value rests in making an added connection that previously was not present, especially if those connections lead to offline partnerships.
Other companies are starting to embrace what would have previously been considered unconventional freedoms. Take Google’s 20-percent time, for example:
We offer our engineers “20-percent time” so that they’re free to work on what they’re really passionate about. Google Suggest, AdSense for Content and Orkut are among the many products of this perk.
“Although I work for an organization that not only understands, but fully supports Social Media participation among its employees, there are still some challenges to overcome. Finding a good balance between daily duties while still being attentive to social media profiles is often difficult. Proper time management skills and an ability to focus are therefore essential. Without them, your employer may consider it all a waste of time.”
So, my friends – of course there are legal and HR implications, but if you are going to give your employees access to the Internet, you’ve got to be prepared of the consequences, and welcome them!
It was an interesting week with plenty of drama, humor and even an engagement. We even managed to get nepotistic; who knew we actually read each other’s stuff? There are a few post for the Diggers, SEO types and even some analytics mixxed in for good measure. All in all plenty of good reading for those you you that simply can’t get enough!
Unless the rock you’re hiding under has been blocking that Wi-fi signal you were pinching, you’ve likely heard of the latest Social Network in the fray – Plurk. And those of you not in the quarry would know its like Twitter’s friendlier sister who’s got a full featured personality. But is Plurk really a player in the big game with the likes of MySpace, Facebook and Twitter? Who are these Plurkers and should you bother with yet another social profile?
To look into just what is going on over there and find out what might make this cool tool or deadpool; we decided to talk to some People Lurkers (Plurkers).
The initial experience
There is certainly a sense that the Twitter Whale has a large role in Plurk’s initial success as is some of the ‘gee whiz’ factor that Plurk brings to the table. There was certainly no lack of Twitter references or people that had emigrated via Tweets as down-time and fluttery birds left the addiction unsatisfied. But that certainly wouldn’t explain why people stayed.
One thing common in my research was the fact that Plurk seems to enable and encourage a friendlier atmosphere and is perceived not to be as business-like as Twitter… Why? That seems to vary on items including;
The Name
The Timeline
Emoticons (smileys)
Threaded conversations
Chat room environment (which Old Schoolers seemed to like)
Conversation diversity
Relaxed personal environment
This common sentiment was best put by Audrey Seiberling with;
“I see Plurk as more of a social gathering and Twitter as a professional tool.”
But this wasn’t uniquely universal as noted by Mike Wilton, whom is more an information hound than socialite;
“ …a lot of the users that I typically get my information from aren’t using it and the ones who are; aren’t using it in the same way they use Twitter. Plurk has been filled with a lot more banter than information sharing.”
In the end the most endearing aspect seems to be a personal touch that many get from it. Many people related to it much like forums and chat rooms of days gone by. For the Bloggerati out there is a great place to reach out and communicate with the user base on a more informal atmosphere. Twitter is often perceived to be a publishing atmosphere whereas Plurk offers true, cohesive interactions.
Who’s using Plurk?
While I did have limited access to the full numbers and other 3rd party sources vary, it is safe to say that much of the early adopters are definitely the geeky types and more specifically, the web development, blogging and marketing set. One of the better responses once more came from Audrey;
“I truly believe internet marketers are the beta testers for all things “trendy” on the net.” – Audrey Seiberling
We have seen some of the usual suspects like Leo LaPorte and Guy Kawasaki, as well as socialites such as Muhammad Saleem, Maki and Progblogger’s Darren Rowse. I haven’t really seen too many big name evangelists outside of Leo. There has not been corporate adoption such as we’ve witnessed with Twitter… but that could likely change should the buzz continue.
More and more as each week passes the demographics seem to be getting more toward the average web wanderer as its user base swells. Is it enough to make it a legitimate place for leveraging marketing campaigns or research? There seems to be enough inertia at this point to seriously consider it and start building a dialogue – but remember this is a more personal space and tact is likely an important tool in best utilizing the power of Plurk.
Is this business or personal?
Another area that we talked about was how Plurk was being used. While seen almost entirely as a networking tool there was also the same line of thought that it was encouraging less formal conversations. Some Plurkers also noted that they found the informal setting had allowed them to get on the radar with those they considered to be the thought leaders in their industry. Once more the lines of personal and professional seemed to meld.
Some noted aspects being;
Blog visibility
Forming industry relationships
Forming friendships with like minded individuals
Meeting new friends
Personal support mechanism
Access to industry whos-who
Among the respondents, Steven Bradley summed it up well;
“The people I network with are like minded individuals, but we network in a personal and conversational manner.”
One very interesting aspect is that many people gravitated to the site for networking only to find themselves in a more relaxed personal setting. This most certainly not only creates a unique identity for Plurk but also hints at what may give it wider adoption in the long run.
Another interesting side effect is that many people have also found that their other social profiles have also been growing since they started on Plurk (such as; Twitter, StumbleUpon, FriendFeed etc..). So, while not a direct goal of using the service, it has been a tool for furthering other profiles.
This persona branding was seen as well suited to this medium to some such as Samir Balwani whom added;
“If you want straight brand recognition, more people seeing your logo and name, then Twitter is the way to go. If you want people to associate your brand with a personality, Plurk is where you have to be. “
Plurk as a Traffic Driver
While most of the people that took part did own a blog, most were hard-pressed to actively promote it nor seen great traffic boons. To qualify this though, it wasn’t far from Twitter activity in that most had limited response from traffic promotion akin to what they experienced on Twitter. Most have been inching towards more active promotion of their content on Plurk in the coming months.
“If a post falls in the forest and no one’s there to read it can it go viral?” – Steven Bradley
Once more pulling the train back into personal attachment station, there was an aversion to appearing spammy and thus greater intimacy with respective follower bases seemed to be the call of the day. While those that had tried driving traffic found a greater latency effect than one might with a platform such as Twitter.
One of the better snippets that was borne from this journey was again from Audrey ‘the Quotable’;
“With Twitters unorganized layout and difficulty in following conversations, I found that many sites and posts I attempted to share were lost in the fray. With Plurk, everytime someone leaves a new response on one of my Plurks, it puts that particular Plurk in front of all of my friends and fans faces again. This helps for people who may have missed the original Plurk to still see it and visit that link.”
One can surmise that such considerations which give rise to greater reach and presence would also work great for lesser known bloggers and obviously encourage viral for more known entities.
Be warned though, there is every reason to believe that this is not a place for the broadcast style of promoter. Merely posting your latest blog post, product or service announcement detracts from the personal interaction and can as easily turn people off. Once one earns respect among followers/friends is likely the best time to start considering overt promotions or data collection.
As with many related sites, networking and forming consumer relations should be the primary goal and driving traffic a mere benefit of those relationships. This is not as much social media is it is a networking platform – understand this well.
Which way did that rabbit go?
One of the more troublesome or unique aspects to Plurk is trying to contain and track the conversations one gets in. Notably, people long for a way to hunt down favourite threads and past interactions. To a certain degree one can do so via cliques; private threads that can easily be accessed. But adoption of this wonky system is slow.
Most people though have not been utilizing them to any degree and most agree some further type of segmentation would be useful. While considered an upgrade to systems such as Twitter some consistent road blocks included;
Building cliques non-intuitive
No notification of Private/Clique Plurks
Resistance to checking Private/Clique Plurks
Instability of Clique system
One simple example that Samir noted in his lamentation of the fumbling system was;
“ ….some way to alert the user that they have private plurks even if it’s just another link, for example 6 updates | 250 responses | 7 private plurks | 100 private responses – ”
Ultimately while there are situations where grouping followers can be advantageous, it does not solve the problem of being able to track conversations with greater ease. This is certainly one area that is worth looking at for the Plurk development team.
The Crystal Ball
One of the more important areas we covered in our conversations with Plurkers was where they felt Plurk was headed. There were mixed feelings as far as where it might fit in as far as reaching maximum velocity or ultimately being a niche locale. A flash in the pan it most certainly is not; to a person, each felt there was a future for this micro-blogging schizophrenic.
In many ways, as noted, Plurk is not really a Twitter clone nor replacement. It does remain to be seen if people really have time for both in their busy lives. Beyond that there was a sense that some new features are required to really make this a true competitor to Twitter;
search for friends by Zip Code, Area Code, Interests, etc
SMS, IM, and API support,
Browser add-on system
Ability to bookmark/track Plurk threads
Groups or rooms that anyone can join (unlike cliques)
Some good news is that the Plurk team has discussed having an API released soon and are cognisant of the potential issues;
“We will release an API, the reason why we don’t do it now is because it’s a challenge to make it scale – > and we don’t want to release something that will be a burden for the general service.” – Amix’s comment on PlurkiVerse
One does have to believe that there is the potential for the service to actually plateau short of wider adoption without some more prominent evangelists to legitimize it or features to deal with some existing roadblocks. While the personal nature of the platform and threaded replies are certainly strong points, people will usually hang out where their friends are – so adoption may be the key to its ultimate place in the social networking space.
Obviously along with this will be the ability or Plurk to scale properly without getting into the crash cycle such as we’ve seen on Twitter. Once more, there are as many differences as similarities between Plurk and Twitter and one can’t truly compare the two
The Verdict? If you’re looking for a new social space with a personal flavour you most certainly should give Plurk a try. If you’re a business or blogger looking to further nurture a following or consumer relations, then be warned this is a place where broadcast style micro-blogging without a more personal touch can easily backfire.
If you’re interested in carrying on this discussion and add some thoughts of your own; be sure to check out the newly created Collective Thoughts on Plurk.
To those that helped; I want to thank some of the fine folks that took time to answer a few rounds of questions from yours truly as this post wouldn’t exist without you –
We all know that Avatars are important. Having an Avatar in a community means that you are planning on taking that particular Community seriously. If you are using a default Avatar in a Social Networking Community not only will they not believe you are there to take their community seriously, but they probably will never take you seriously. Having an Avatar is a way that members of a Social Networking Community can put a face to your name.
I’m a very "Visual" person. Visual people have an easier time remembering an Avatar before they remember your name. For me, I could run into the same person everyday in the supermarket and it could take me several times to remember their name, but I can guarantee you that the day after I meet them for the first time I will remember what they look like. It’s just the way it goes.
A computer is a one-way window into the very large World Wide Web. Other than getting to know us via Social Media conversation our Avatar is the tiny picture view that the community members can see us…. can get to know us. By blocking the visual window with a default avatar we become less personal, lest trustworthy, less open. Who would want to spend any time with someone like that?
But, what happens when your appearance changes? Do you update the window? Do you let the Online world know?
Last week when I cut my long hair off I began to immediately question whether my Avatar needed to be changed.
Was it really necessary? After all, my online friends & Colleagues don’t really HAVE to know.
The thought of changing my Avatar was so scary on so many levels. Other than the work involved, my fears were…
Would the Online World realize who I was? Was TheNanny612 name enough for people to recognize me?
Would people stop clicking?
Would people stop voting?
And, What was it about my Original Avatar that made it stand out in the first place? Not knowing didn’t help my fears any.
My Avatar Made Me Famous
In January of this year ProBlogger wrote a post featuring me and my Avatar…. mentioning me as a "familiar face". How then can I even consider changing my avatar?
Fear!! Fear slows me down so much these days. My biggest fear about the Avatar change….
Would the Conversation Stop??!!
Heck, no!!
As a matter of fact my change of appearance was a huge topic of conversation on Plurk thatday, the next dayand for a couple more days after that. I heard not one negative thing about my new hairstyle. And, I received tons of support regarding the Avatar change. The conversation was huge. I knew what I needed to do… my Avatar needed to change.
My fears were normal fears. I asked the question on Plurk and not only did I have people understand my fears, but they supported the change. As a matter of fact, not one person said I shouldn’t change it. The reason for this I believe is because the picture was me. It represented the new me, the excited me, the me who was not only ready for change but excited about it.
So, as I am still in the middle of updating my Avatar on all the Social Networking sites I frequent, I still question whether this new Avatar I am using is the one that I will stick with. I question whether this Avatar will have the same impact that my old one did. It is possible I will change my Avatar a few more time before finding the right one. Time will tell whether this avatar is the right one. Change is scary, but at the same time… it’s exciting too. But, what my avatar is and will always be….. your Window to Me!!
People like to talk about social media sites in terms the amount of traffic sent by getting on the front page, backlinks, profile backlinks, and passing pagerank.
Today, we’re going to have a little fun with it. We’re going to take the web 1.0 metric of time on site and go a little more touchy feely with it for a web 2.0 world. Trust me, this will be fun. Here is a list of my top 5 favorite most addictive sites within social media. Perhaps they aren’t even my favorite, but rather that I can’t seem to get myself off of them
Plurk
There’s a reason that people are taking a long hard look at Plurk, some of them even migrating or at least spending more time there than on Twitter. Two words: Instant gratification. As if Twitter wasn’t instant gratification enough to type in 140 character points and responses, Twitter has fallen from some people’s obsession list as Plurkers seem heavily engaged, providing rapid threaded responses. It isn’t uncommon to see dozens of responses to a Plurk in 15 minutes – something you’ll never see on Twitter unless your name is Guy or Scoble. What’s worse (best?) is that Plurk’s karma, a key factor in its addictiveness, will actually go down if you’re inactive for a while. Oh, and don’t Plurk too much, the safe Plurking habits guide recommends no more than 30 Plurks per day. Brilliant.
Twitter
Once you’ve found interesting people to follow and have a following, Twitter is an awesome place. Also helpful is to be watching some search tools and have a good client (I’m big on using Twitterfox and Hahlo for the iPhone). It’s great for asking questions, looking for resources on a project, and keeping up with what people are doing.
Breaking news can often be found on Twitter as well. And yes, it has been criticized for its uptime performance – the same people that are hitting the refresh button every 2 minutes while Twitter is down Yeah, it’s that addictive.
StumbleUpon
It’s been around considerably longer than many people think. StumbleUpon is one of my favorite sites due to all the great finds I get through it. SU is a true discovery engine, something that if positioned correctly can give traditional search a true run for its money. StumbleUpon is doing something right, and people are taking notice. I’m a big fan of what they have done with SearchReviews (now in Yahoo as well), putting in your friends stumble ratings right on the SERPS.
Facebook
I know what you’re thinking. Facebook is for kids. It’s annoying. It invades my privacy. Say what you will, but with facebook chat, a few addictive apps, and seeing people on there that mainly stay off other social sites (read: have a life off the computer), Facebook is still a daily mainstay for me. It’s a great way to connect with people that you haven’t seen in years, and you can quickly get lost in time through all the possibilities.
Say what you will. Digg has its issues, but for me, it’s still something I’m checking out throughout the day. While Digg has its challenges and critics, it really is a great place to find a wealth of content (and finally has a new comment system). Yes, a lot of it is just funny/linux/apple, but there really is a lot of good stuff.
There are several others that just missed the list for me: Mixx, Reddit, LinkedIn and FriendFeed, just to name a few. Reason is that I’m finding with the demands of my total addict sites, I’m just not spending time on these other sites every day consistently.
Which social sites are you finding the most addictive?
When it comes to hearing about success in social media, we’ve all heard the mantra everyone uses: “content is king.” And yes, there is truth in that statement. How can anything be expected to virally spread like wildfire with crappy content?
Imagine, if you will…the content court jester. How many times have you been surfing around through StumbleUpon and come across a patently obvious sponsored stumble? Yes, StumbleUpon says that these things will happen for 1 in 20 stumbles. Does that mean that a paid stumble has to be a content court jester? Of course not. It was just poor planning on the marketer that spent more time on the campaign than the actual content.
Face it. Nobody likes to be sold. Let people see what you have to offer and have them make their own decisions. The best marketing out there is so subtle or enjoyable, you don’t even realize (or mind) that you are being marketed to.
Now, this isn’t to say that content court jesters do not have their place in the world. It could just be that a company is doing a landing page test to see how well they are converting. Such companies should be warned: social media users are well armed with thumbs down, snarky comments, and adblock, so they had best do their business in the most attractive way possible.
Remember boys and girls..”content is king.” Just because the page was promoted through social media doesn’t mean it it doesn’t convert. Conversions happen. Conversations at the least will happen, and you’ll hear what people really think of you.
Back to our StumbleUpon point. The whole idea of this article came about after I saw what appeared to be a sponsored stumble from Nokia. Then, I looked at its Stumble record:
If you’ve been around StumbleUpon enough, you’ve probably seen this page by the likes of Nokia and others. Nokia isn’t stupid. So why such a sales page on StumbleUpon? Conversions. Sure, people thumbed it down. At the end of the day, if they are a high enough conversion rate, it may be well worth it for them. Even if conversion is poor, people are talking about them and they have some valuable analysis on their hands.
Social media marketing eventually comes down to ROI, like any other marketing.
Granted, a more subtle page may return a higher ROI, of course the only way to know would be to test both side by side.
The king may rise and fall from power. Perhaps the court jester makes sense: he pays his bills
Welcome to the new wisdom of crowds. Each member of Collective Thoughts is here because not only are they a known or rising star in their own field, but they also have a passion and unique understanding on social media. Together, we make up Collective Thoughts. More