What the Winter Olympics Teaches on Social Engagement during Events
Written by notifyneal on March 4, 2010 – 9:25 am -The Olympic television viewing activity, recorded by Nielsen, finds people are online while global events are broadcasted. Marketers may find it lucrative to engage their user base on social media networks during event broadcasts. I engaged communities prior and during the Super Bowl with a client microsite and had fantastic results.
Neal Rodriguez is Managing Director of Shovecom, a full-service hybrid New York interactive agency specializing in driving a sh-tload of traffic to enterprise websites. Neal is a contributor for PBS and the Huffington Post. You could see Neal interview some of the brightest minds on cyberspace including thought-leaders in social media marketing and search engine optimization on nealrodriguez.com or follow Neal on Twitter.
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