Archive for the ‘Buzz monitoring’ Category

The Next Silicon Valley Might Be San Diego

Monday, October 30th, 2017 |

If you aren’t paying attention to San Diego you need to start. This is the most patent dense region of the United States, and it’s second most in the world. There are new co-working spaces, access to venture capital, and so much more. Di you think San Diego has what it takes?

Will San Diego Be Amazon’s Next Headquarters City?

Thursday, October 19th, 2017 |

San Diego has a lot going for it, from tech headquarters like Qualcomm and GoFundMe to boasting the most patents of any city in America. There are 80 colleges and universities in San Diego, and there are numerous training programs that teach kids entrepreneurial skills. Learn more about the reasons why San Diego will be Amazon’s next HQ2 city.

3 Big Brands That Hit It Out of the Park with Blogger Design Collaborations

Friday, March 20th, 2015 |

It’s a no-brainer that brands everywhere are partnering up with bloggers to boost their profile and sales. According to Social Media Today, 74% of global marketers say they will use ‘influence marketing’ as part of their marketing strategy in the next 12 months. Brands see how a photograph (otherwise known as styled snap) can sell an item out faster than any other form of marketing, so they’re learning to capitalize on this influence more than ever before. If a styled snap from a blogger can push product out the door that fast, collaborating on a clothing line featuring the blogger makes even more sense.

As it turns out, brands are having huge success with this less used form of influencer marketing, using platforms like The Shelf to amplify their awareness. Below, we dive into three design collaborations where fashion bloggers were used to push product out the door – or out of online shopping carts – faster than lightning.

elin klingPhoto: Elin Kling

Elin Kling for H&M

From day one Elin Kling treated her blog like a business. “In Sweden, every third girl is running a blog,” says Kling about the blogging scene in Sweden. The ambitious Swedish style blogger was successful from day one because she was strategic with her approach to the blogging business. Kling says, “I never had my blog just on my own platform. It’s always been hosted by different TV stations or newspapers I was working for.” She adds, “I felt I needed to reach out to more people than only the crowd that reads fashion blogs.”

In February of 2011, Kling entered into her first design partnership with retailer heavyweight, H&M. Elin Kling for H&M was the retailer’s first ever collection designed in partnership with a blogger. Available only in select H&M stores in Sweden, the 11-piece collection was minimalistic and raw but with bohemian elements. A personal reflection of Kling’s style, the collection brought a fresh approach to the retailer’s more mainstream aesthetic.

 
sunday somewherePhoto: Rumi Neely

Fashion Toast for Sunday Somewhere

Rumi Neely of style blog, Fashion Toast, is one impressive woman and exemplifies all the sought-after blogger qualities: beauty, brains, an edgy yet laid-back style and one witty personality to boot. The ultimate California girl, her blog is a sartorial feed filled with West Coast style snaps you could literally peruse over for hours. It’s no surprise that just about every brand wants to work with her and every girl wants to be her.

Her blog was founded in 2008 in tandem with her eBay vintage store called “Treasure Chest Vintage.” Just one year after launching her blog, she was getting 35,000 hits per day. Today, her blog receives over 5.5 million hits per month, making her site one of the most highly trafficked in her industry.

Going for a design collaboration was a natural next step for Neely. In 2014, she partnered up with accessible casual-luxury brand, Sunday Somewhere, to create two pairs of trendy sunglasses. With great attention to detail, the sunnies stood out from the average pair with rose gold detailing, all leather and matte metallics. The combination of Neely’s influence and using Net-A-Porter as a platform for selling the sunglasses, they were sold out in no time. Neely hasn’t stopped there, though. She just launched her self-funded clothing line, Are You Am I, a play on words of her first name. The collection is a true reflection of her personal style, embracing West Coast influences and a minimalist aesthetic mixed with the edgy details she is so known for.

cupcakes and cashmere

Photo: Cupcakes and Cashmere

Cupcakes and Cashmere for Coach

Boasting over 5 million pageviews a month, Emily Schuman’s blog, Cupcakes and Cashmere, is a beautiful space for her to share life’s little pleasures. Schuman inspires her readers through her daily musings on fashion, beauty, décor, DIY and food. She’s an incredibly diverse full time blogger, having participated in many brand partnerships, consultation work, design collaborations, and her very own book launch.

In her first stint as a designer, she partnered up with accessible luxury brand, Coach, to create her very own limited-edition handbag. Playing off of West Coast vibes, Schuman’s bag was feminine pastel pink with a gold chain and leather strap. Clearly a smart move on Coach’s part, they tapped four bloggers in total for this campaign and garnered some serious blog lovin’ from the whole thing.

But this wasn’t Schuman’s only crack at the design game. In 2014, she also teamed up with modern luxury brand, Club Monaco, on an exclusive capsule collection that was both classic and understated sexy. Each piece was a perfect reflection of Schuman’s style and garnered some serious attention from her fans and friends.

Though blogger clothing lines are just on the rise, we’ve already seen how much success brands are garnering from this untapped form of influencer marketing. What are your favorite blogger-brand design collaborations?

Catch a buzz with Whos Talkin

Thursday, February 12th, 2009 |

Last fall a fellow by the name of Joe Hall got in touch with a new toy he was working on in hopes of getting some insight. Seems he wanted some insight from the tool’s perspective, being a Grade A tool myself, his reasoning seemed sound. I figured that was surly the reason as my social chops are, well… less than enviable.

Either way, I’m always up fer playing with shiney new things and if someone wants to listen to my rambling, that’s an issue for their therapist.

If we know one thing my friends, as well as we do any, there are waaaay too many tools out there. Whos Talkin falls into the void of catch phrase greatness, buzz monitoring. As regular readers may remember, we looked at Google Custom Search Engines and other buzz tools for blog posting, not so long ago. Avid search geeks just have a thing for information discovery, indexing and retrieval.. so it’s natural.

 

What’s the buzz? Tell me what’s happening?

For all you information magnets and buzz stalkers… I say, give Whos Talkin’ a try. It looks like a pretty good tool that has a future. When asked, some of my other mates gave it a go and agreed that WT does seem to find mentions that other locales (Technorati, Google Blog Search and their ilk) weren’t finding. Add to that the handy segmentation and it’s definitely worth keeping in the tool box.

Lay of the Land

OK… give you a quick look and then you might as well head over and give it a go for yourself…. Simply start off at the clean (Googlish?) home page; put in the term you want to check on (can be anything from topics, names, places, researching blog posts). From there you are presented with the results, in a nice simple interface. For me the text is a tad large, so CTRL- sorts that for me…  

Anyways…I searched the drama du jour …

What is quite handy are the titles in the side panel, these are for segmenting the results. These options include;

  1. Blogs
  2. News
  3. Networks
  4. Videos
  5. Images
  6. Forums
  7. Tags

We can get as granular as you like depending on what you’re looking to do. I find that pretty hand as in the past I cobbled a variety of Google Custom Search Engine’s together to get the job done as I did with Search SEO Pros and Research your blog posts with buzz monitors.

The major teaser at this point of course is hitting the ‘Options’ tab where we’re told some great features are on the way such as saving searches, RSS and even an API (which had a few trail riders drooling). While it is good as is, many of the people that tried it out were asking about the upcoming additions. Thus being and SEO geek, searching out the buzz man was the next call of order…

In talking with Joe it seems apparent the early reactions have done well, “…(the) first week after launch we had a little over 20,000 unique visitors” which is not a bad start, although he followed up with near irony, saying, “…..it does slow down when the buzz wears off” – he oughta know I’d imagine.

 

Features and the Future

While the final plans aren’t in place, they are looking to start rolling out a pro version soon;

I am thinking like one package that can do everything you need, and then in the future expand into more packages that folks that are more serious about monitoring might want.” Joe said, while venturing that Pro accounts could have;

  1. Saved Searches,
  2. RSS,
  3. Email Alerts
  4. Trending data.

 Beyond that, as with any good social tool they’re considering an API among other things. You’d have to think there is potential for even a white label version, but I’m wandering now.

iGoogle gadget

He’s even whipped up an iGoogle gadget, which I promptly whacked onto one of my many tabs;

What can I say? That’s just toooo much fun. As you can see I have a few buzz tracking toys on the go there. Having Who’s Talkin right in my Google Homepage was a definite bonus.

Link checking

Another bonus is that you can also use the ‘link:’ command to find websites/blogs that have linked to you in a given article – an added layer of digging that works as well… Here’s a video on that;

And there are a few more videos HERE

WhosTalking certainly has some potential. Where it goes from here is about as easy as predicting when this damned snow will melt away upon my Canadian doorstep. I can tell you that the tool has some handy applications and the team seem committed to growing it even further – a great job for a small shop ( one simply has to root for the underdog oui?) I want to thank Joe for asking me along and for answering questions… and I wish him only the best for the future.

I shall report back when the next changes come out… until then, get yer buzz on

 

 

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