The Art of Social Media War
As a known Social Media enthusiast, I’m privy to a ton of information. I stand on the sidelines of various Social Media realms and watch as drama unfolds. I find that it’s usually the best thing to do when two opposing forces in Social Media go head to head. It’s not that I’m disloyal, don’t get me wrong, but rather that I prefer to not get involved. “Jay not get involved? Since when is Jay a pacifist? I thought Jay was a Marine!” Well, yeah, I choose which battles to fight, especially when it comes to elite Diggers throwing down on each other.
I refuse to name names, that wouldn’t be classy of me. I am, however, going to give a run down on how the battle has been fought; it’s actually been quite interesting.
It all started with Google. Yeah, you heard right, Google. Google has been posting Sesame Street / Google Logos all week to celebrate Sesame Street’s 40th anniversary. As anyone who is an internet junkie knows, Google tends to do this sort of thing to celebrate milestones or holidays.
One Digger, with a good ratio I might add, had been placing these images on his site, and submitting the new image each day to Digg from his site. Another Digger saw it but had also submitted the image directly from Google. The first Digger (Digger A) cried Dupe! In doing so he went after the other Digger (Digger B) and reported the image to Digg. Well, things got real nasty.
Name calling ensued in a chat and before you know it Digger A got Digger B banned. A fine line was crossed in the whole ordeal. Digger A was posting the images on his site, some people calling him out for “Blogspam,” but he considered the images a place holder as Google would change them everyday. Digger B, being an old school Digger, had linked to the original source. Digger A did not care, he was mad over the whole dupe ordeal. Things escalated sverely after that.
With the banning of Digger B, being an old school Digger, things did not look well for the upstart. I even shot a friendly warning to Digger A. “Hey man, he is old school, watch your step, his loyalties run deep.” I guess my warning fell on deaf ears. The name calling and threats continued. Digger A then lashed out at other people in the chat who were making lighthearted jokes about the situation. With a line in the sand already drawn, my advice would have been not to upset everyone else.
Elsewhere, other old-school Diggers heard of Digger B’s banning at the hands of Digger A. Things do not look well for Digger A. Yesterday his account was banned from Digg, his site is under DDOS attack, a satire blog has been erected to forever mock him and a lot of people in the Social Media Community are upset with him.
You guys still with me on the whole A/B thing?
Many mistakes were made during this dis-agreement.
1. If you do have an issue with someone’s submission, especially a dupe, approach the individual who duped you. If the individual will not take down his submission, make a friendly game out of. (Okay, first one to the FP wins, loser buys a beer at next meet up.)
2. Social Media or Social News Sites are just that, Social! Play well with others. Do not soil your name and give yourself a bad reputation.
3. Keep your friends close and your enemies closer. Sound familiar? It should. Same rules apply to any war if you expect to win. If you do have a rival, find out his mistakes and exploit them if need be, but it must be done in a way that keeps you squeaky clean. Name calling and bashing only makes you look bad.
4. KNOW YOUR ENEMY! Good Intel is always key to winning any war. Know who is loyal to them and their amount of influence. Crossing one person could mean crossing more people than you realize.You must also know the level of your rivals technical skill — there are a lot of good hackers out there. Do your homework!
5. Be prepared to defend yourself and your brand. A good defense is also a great offense.
6. Never, Never, Ever, write a check your butt can’t cash. If you have to resort to threats, make sure you can carry them out. Empty threats make you lose credibility.
Hopefully you should never have to deploy any of these tactics. Just like real life, most small conflicts can be settled using a good attitude, and a little respect.
Then again, The Internet is serious business.