Comments on: If Content is King, You Must be the Court Jester

By: Dhany

Dhany — Wed, 13 Jan 2010 15:18:37 +0000

Hehe… well said. I believe content is king and SEO is the queen. While quality is for human, SEO is for the search engines.

By: Quality; the ultimate marketing tool | Collective Thoughts

Quality; the ultimate marketing tool | Collective Thoughts — Thu, 31 Jul 2008 23:37:18 +0000

[...] Quality content (websites/blogs) [...]

By: 17 Social Sites To Spam For Backlinks | Caroline Middlebrook

17 Social Sites To Spam For Backlinks | Caroline Middlebrook — Mon, 07 Jul 2008 17:35:57 +0000

[...] their content to a whole bunch of sites, many of which are highly inappropriate. This is pure laziness of behalf of the marketer. I could go and write a long post about this but the essence is that if you are going to submit [...]

By: Charles

Charles — Thu, 29 May 2008 22:18:27 +0000

In their case, it was worth it either way. They can take that information and use it when planning their next campaign. Did it damage their reputation? Maybe a little, but I think they’ll survive it.

By: Bill Sebald

Bill Sebald — Sun, 25 May 2008 18:41:07 +0000

You know, I did see this – I’m glad you’re bringing out this topic, Brian. Nice.

By: Malte Landwehr

Malte Landwehr — Tue, 20 May 2008 10:37:50 +0000

With social media efforts you should never focus on short term ROI but on brand and reputation building as well. No Nokia is marked as a callow participant in the social media circus and will have a hard time getting people to manually bookmark, stumble, digg, etc. their content. Because even if they publish cool content, some people will remember what the did at SU at think “no, this is just another marketing/pr crap”.

By: Gab Goldenberg

Gab Goldenberg — Fri, 16 May 2008 03:54:49 +0000

One frequent commenter here at C-T constantly sends me his posts on SU. At first I thought it was cuz I’m a free user so those were paid stumbles. THen I realized that’s the “send” function. IMHO, that spammy behaviour is far worse and more annoying than ads that aim – shock! horror! – to make a buck. I agreed in the TOS to see ads. I didn’t agree to get sent the same page repeatedly by some egomaniacal jerk. Not to mention that his posts are court-jesterish for the most part.

So? So the court spammer lost me as a friend.

By: Mark Dykeman

Mark Dykeman — Wed, 14 May 2008 13:24:24 +0000

I haven’t seen the Nokia ad before, so I’ll be watching.

By: Brian Wallace

Brian Wallace — Wed, 14 May 2008 10:43:34 +0000

@Barbara Ling: publicity can be a tricky thing. Sometimes it really has bite if it is bad publicity. Well put.

@Trisha: sure, I check out Copyblogger sometimes, yet don’t recall which post you’re talking about.

@Mark: Getting away with it makes it sound so dirty
The point I was trying to get across is to try to make was to make the content the as social friendly as possible. Good marketing is when people don’t notice and/or care that they are being marketed to anymore. They are uplifted, entertained, and may even start to think about things differently.

By: Mark

Mark — Wed, 14 May 2008 09:42:21 +0000

Sure, being a content jester works – but is this a sustainable practice? How many times can you get away with it?

By: Trisha

Trisha — Wed, 14 May 2008 00:03:47 +0000

Do you read Copyblogger? Because I distinctly remember something like this on Copyblogger about a month ago…

By: Barbara Ling

Barbara Ling — Tue, 13 May 2008 19:41:13 +0000

I think that comes under the old adage, there’s no such thing as bad publicity.