Archive for April, 2008

The Power Of Being Everywhere Illusion

Wednesday, April 16th, 2008

being everywhere at the same time in social media
Image credit – understanding tjsize

This is a guest post by one of our Social Media Ninja winners

Social media is getting too popular – more and more effort is needed to get noticed there and make friends and fans. Beside being loyal, consistent, truthful, etc, etc, there is one proven technique to gain power within social media and your targeted community – that is “be everywhere at the same time.”
Yep, sounds impossible to do, but still can be achieved if you know some tricks. These very tricks are described below (when I was starting, I used them unintentionally without much thinking; so this is a reverse experience – I first did it and then saw that it worked):

1) Start at one network and then gradually spread your efforts to several more.
Most power social networkers tend to actively ‘socialize’ at several communities – so go ahead, find them there and befriend. They see you once, they see you twice – they know you already!

To find them:

– check their profiles (people usually link to their other profiles across social media):
– search Google for their names and profile names;
– visit their sites and find what other SM profiles they are linking to.

2) Brand your name and profile image – use one and the same name and avatar for each and every social network you join. Besides, use the same image
for guest posts and blog catalogues/directories. Images are highly associative and easy to remember – being consistent with your choice, you will soon see more and more people recognize you by it.

3) Promote blogs/threads where you actively participate: sphinn/digg/stumble your guest posts or articles where you comment. Thus people will first see your comment, then your (SU) review (or vice versa) – that’s it, they now remember you. When I started participating in SEOMoz community, I occasionally stumbled posts from there – and I was amazed how many people at SU added me to friends and messaged me asking about my SEOMoz activity.

4) Interlink your multiple profiles across social media. Once people get to know you at one network, they are most likely (if you do your homework well) to befriend you across all your common SNs (see #1). Thus you are simultaneously growing your power across several networks.

5) Always comment at posts/discussions where your name/website was mentioned. To do that you will need to subscribe to Google alerts for [your name], [your domain name] and [yourdomainname] to get updated each time you are talked about in the blogosphere. Also if you want to be the first to react to your name mentions, set alerts to update you “as-it-happens”.

All in all, these are 5 basic techniques that will quickly and effectively get people to remember you. With that and by consistently adding quality to the community you will soon see your social media power growing fast and your brand establishing and getting popular.

Ann Smarty is an SEO consultant blogging at SEO Smarty and Search Engine Journal.

Social Media Without “The Man”

Friday, April 4th, 2008

Dave Gorman
This post is inspired by Dave Gorman the UK comedian who is known in the UK for looking for other Dave Gormans amongst others and in America as the stats guy who occasionally appears on the Daily Show. Dave Gorman was recently featured in a TV show where he traveled across America only to make it far more fun he choose to travel without giving any money to “The Man”. “The Man” is the large faceless corporations that seem to be pandemic across the western world from Starbucks to Wal-Mart to IBM “The Man” is everywhere. If you haven’t seen the film or read the book go do so now!

So can you market a site without “The Man”?

Dave was on Radio 2 the other day (yes I am an old fart) promoting his book and he got me thinking with Tad’s ranting on Google doubled with people’s general dislike of corporations is it possible today to market your site without the aid of these large groups.
Well, let’s find out!

Domain names and websites

It’s actual impossible to create and market a website without giving to the man. Since the domain registration system is run by a large corporation and while ICANN the global governing body is a non-profit corporation in the US nearly every national registrar is a faceless corporation. However all is not lost and with a quick tweaking of the rules finding a mom and pop registrar which is reselling a big boy is possible. Hosting its still possible to find small hosting centres just remember to avoid the big boys 1&1, Pipex, etc.
Obviously the site itself can be hosted on good Linux systems and open source software, just remember to avoid Fedora (RedHat) and SUSE (Novell) one thing you might have not thought about your Feedburner, and Google Analytics will have to be put to one side.

Search Engines

Sorry these are all out, at least the big 3 indeed to be truthful to the goal we probably need to block them totally so out with your robots.txt file.

User-agent: Googlebot 
Disallow: /

User-agent: Yahoo! Slurp 
Disallow: /

User-agent: msnbot 
Disallow: /

Without search engine traffic we will have to rely on other forms of advertising the obvious answer is social media!

No StumbleUpon

Sacrilege I know but life without the man includes life without StumbleUpon which of course is owned by Ebay it also means life with out PayPal again an Ebay company. Interestingly a quick search for ways to stop people sending traffic from StumbleUpon returned virtually no results but fear not we can use HTACCESS to send this unwanted traffic away.


RewriteEngine on
RewriteCond %{HTTP_REFERER} (stumbleupon.com) [NC]
RewriteRule (.*) http://www.stumbleupon.com  [R,L,NC]


Ok that’s sorted the StumbleUpon traffic it’s now being sent back to StumbleUpon of course thinking with our marketing head we perhaps would want to send it to a page explaining the idea of not getting traffic from “The Man” and with a link for them to find their way back!

Digg

Tricky one this is Digg owned by the man? I think not so it’s safe to market their maybe an article on how to block the evil corporations and “The Man” would go down well just a thought.

Propeller

No chance with it’s Netscape, AOL, Time Warner, Google owners this is clearly the sort of corporation we are looking to avoid so no Propeller traffic once again we will want to redirect users. Normally we would have to come up with some complex strategy to still gain benefits from these links to help our search engine strategy but for once this is not an issue as we blocked them at the start.

Myspace/FaceBook

Sorry News corp but you are the sort of people we want to avoid as for Facebook with a turnover of $15 billion according to Wall Street Journal and with investments from Microsoft and at least 3 major Venture Capital groups looks like your out to.
Looks like the man is pretty widespread but let’s not despair all is not lost we live in the age of web 2 where every kid and his programmer have an idea and the number of start-ups are immense it is still pretty easy to drive some traffic without going to the big corporations.


But why do it?

We are creatures of habit it is worth looking at other sources simply to have a backup strategy it’s also good to support new ideas what is new today may well be the norm tomorrow so it’s better to be in on the ground floor.
But the spirit of independent entrepreneur is being eroded once it was about coming up with a great idea marketing it and amazing people. Now its come up with a concept, get large venture capital company to fund your lunches with Google’s reps.

The next step

First off all I am not advocating giving up traffic sources, or blocking Google on your sites but I am passionate about supporting the little guys who are just like me. So I do plan on setting up a “Man” free site with the whole purpose of finding new traffic methods and ideas.

If you got any ideas or if you think that I was being lenient by claiming Digg was not “The Man” why don’t you let me know below!

GoogleWhackp.s Dave Gorman book and DVD is available from his site and Good retailers as is his GoogleWhack stage show DVD (Not suitable for children) if you take nothing from this post go read the books and watch the DVDs!

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