Comments on: Gilded Crown of the Hypocritical Social Media Czar

By: Jim - Just a Guy

Jim - Just a Guy — Mon, 10 Mar 2008 03:02:17 +0000

Funny thing is I ignore these people and typically go the opposite if what ever they have to say. I like what I like and I don’t worry too much about what others like. This is classic sheep being led off to the slaughter. Sure there are occasions where what I like coincides but I never take anyones word for it and large crowds of people hitting up on something typically make me skeptical as large groups of people tend to be largely stupid.

By: From Geek to Gods: Why Have "Social Rock Stars" Emerged? | Social Media Trader

Thu, 03 Jan 2008 00:56:24 +0000

[...] Tetrad also shows that there will inevitably be a backlash against power users. People feel frustrated that their voice isn’t being heard, but that is the nature of the oral society. Not everyone [...]

By: The Shroud of Bullshit often Surrounding Social Media « Andrew A. Peterson and Ramping Up

Wed, 28 Nov 2007 00:02:58 +0000

[...] at a new Blog called ‘Collective Thoughts on Social Media,’ Marty writes in a post called Gilded Crown of the Hypocritical Social Media Czar “The sheer propensity of [...]

By: Social Media Contributor - Exploitation or Internship? « The Uncanny Broadcasting Brain Blog

Tue, 27 Nov 2007 03:23:36 +0000

[...] are “used” by these sites to make money. Tadeusz Szewczyk, as well as the author of Gilded Crown of the Hypocritical Social Media Czar, argue that social media users are used to provide content or hype for social media sites while [...]

By: marty

marty — Sun, 25 Nov 2007 19:00:22 +0000

Thanks Glen . J, I’m glad you found the post humorous enough to spray your drink, if the conditions had been right. He He.

By: Glen Allsopp

Glen Allsopp — Sat, 24 Nov 2007 09:16:34 +0000

Awesome post marty, had me hooked from beginning to end

By: JMorris

JMorris — Sat, 24 Nov 2007 07:26:21 +0000

How can the profession of “link baiter for hire” even exist in this happy horseshit world of benevolent flower power espousing kitty cats?

I’m really glad I wasn’t taking a drink when I read that line.

My background is mostly in content management systems. Even in those communities, you see a lot of the same things as you described and, yes, there are plenty of Czars.

Great post Marty!

By: marty

marty — Thu, 22 Nov 2007 13:40:51 +0000

“Gagging” LOL! I can honestly say that I am not in social media for the money. The other areas of our agency practice are lucrative enough. I’m a total social media addict and have to monitor my time because I’d be happy to twitter my days away for free…cause I love people and community SO much.

That said we DO make plenty of money, marketing with blogs, on SU, Digg, YouTube and other sites but we NEVER evangelize the religion of community participation as some sacred cow-or cut down others for trying to organize their friends earn a buck. So long as the content servers the community appropriately who cares? So long as the mob loves the show…who cares?

We talk about the WHOLE game…to serve both the community’s AND the advertisers’ need. We are gatekeepers too, never allowing crap into the communities we love…and don’t get me wrong…I LOVE SU. I LOVE Digg. I LOVE Sphinn.

Making money is cool. Social media religion is cool. Just tell both sides of the story from the same side of your mouth from the bully pulpit. I like the way Neil Patel talks about things. He is protective about being appropriate in the community…and also teaches us how to make money.

By: Alex @ Web 2.0 WordPress Guide

Alex @ Web 2.0 WordPress Guide — Thu, 22 Nov 2007 12:47:51 +0000

Very nice post that summarizes the core issue I think. All those social network companies were made “for profit” and we should make no mistakes about it.

I only think it’s upsetting that they allow so much power to be concentrated in hands of the few zealots, many of whom have nothing outside of that network. Their power ego kills the progress itself

By: SEO 2.0 | Why Social Media is Like Slavery and SMO Equals Abolitionism

SEO 2.0 | Why Social Media is Like Slavery and SMO Equals Abolitionism — Thu, 22 Nov 2007 10:45:47 +0000

[...] at our group blog Collective Thoughts Marty of aimClear has written an intriguing article about the notion that you are not allowed to perform certain practices on social media unless you [...]

By: Tad Chef

Tad Chef — Thu, 22 Nov 2007 09:32:55 +0000

Unlike the early Internet Web 2.0 is all about making money. Most of the Web 2.0 companies are based on User Generated Content (UGC) created by the user so saying that self-exploitation for free for all those companies should be strictly a mo’ pain no gain kind of giving up on yourself and your precious time is downright crazy.
Nobody would work for free for a profit oriented company in real life, yet we all do for the likes of Google (YouTube etc.), Digg, Yahoo (Flickr, del.icio.us) or eBay (StumbleUpon).

So people advocating exploitation on web 2.0 platforms are your enemies, not the marketers who try to make some sense out of all the work you do for those companies.

By: John Sadler

John Sadler — Thu, 22 Nov 2007 09:20:01 +0000

Sounds to me like you are gagging to be a Czar yourself Marty! Like you I just sit on the touchline and watch this develop. I agree the prospect of making bucks is what drives most of us to spend so much time in front of a screen. I also agree that marketing is getting itself a bad name through splogging. When we look back on history I am sure it will all be part of a plan to get somewhere, maybe Web 2.0 will have taken over the world